What are UTM Parameters?
UTM parameters are tags you add to your URLs to track the effectiveness of your marketing campaigns. When users click on links with UTM parameters, the data is sent to your analytics tools (like Google Analytics), allowing you to see which campaigns, sources, and content are driving traffic.
Build Your Campaign URL
The full website URL (e.g., https://www.example.com)
Identifies which site sent the traffic (e.g., google, facebook)
Marketing medium (e.g., cpc, banner, email, qrcode)
Product, promo code, or slogan (e.g., spring_sale)
Identify paid search keywords
Use to differentiate ads or links
Parse Existing URL
Have an existing URL with UTM parameters? Paste it here to extract and edit the parameters.
UTM Parameter Reference
| Parameter | Required | Description | Example |
|---|---|---|---|
| utm_source | Yes | Identifies which site sent the traffic | google, newsletter, qrcode |
| utm_medium | Yes | Identifies the marketing medium | cpc, banner, email |
| utm_campaign | Yes | Identifies a specific campaign | spring_sale, launch |
| utm_term | No | Identifies paid search keywords | running+shoes |
| utm_content | No | Differentiates ads or links | logolink, textlink |